Advertising Campaign in Indian Election Campaign between Political Parties | Politicians go SEO way

04 Mar, 2009

Advertising Campaign in Indian Election Campaign between Political Parties | Politicians go SEO way

Its campaign season in India, already election dates are announced, so every political party is now trying to grab attention of people in all the aspects.

Till last election we might saw campaign stickers, banners, palm notice, posters and Television Advertisement during the campaign period. With increase in technology advancement and use of cost effective marketing strategy, political parties now decides to do advertisement in internet. Do you know how? it’s nothing elsewhere but through Google Ads.

This year politician needs SEO’s support for their campaign. So temporary jobs in seo sector shall be high in coming month[ this might be a temporary one until election]. Already L.K. Advani started marketing, he created a website and started marketing for his website via Google ads

if you are lucky enough and reading this article in India, the ads displaying in this post must relates to a political party [by now 04/03/09]

In near Months it is not only a battle between the political parties, but also for SEO’s who get committed to the individual parties. Marketing in Election campaign is completely in different form these days, every political party is going to adopt some themes for their campaign, here comes some example.

News from well known resource said that congress is going to use “Jai Ho” song as their theme song in the election campaign, they also decided to put a slogan as Jai Ho.

This is similar to Obama’s – Change we can believe in Slogan (Well, it works for congress???)

Election Campaign: Marketing via “Slumdog Millionaire”

Congress Uses “Jai Ho” song for their theme and slogan.
Another Party is going to do a sarcastic style of campaign against congress using “Slumdog Millionaire” Theme - here comes the story.

“Congress is the cause for the oscar award for “Slumdog Millionaire” Crew, you know how? Congress rules maharashtra for more years and so slums are there, because of the slums, Danny boyle (Director of slumdog Millionaire) created Slumdog Millionaire Film and hence the Oscar Award for that Film, indirectly this pride to india was created by congress” this is how they are advertising in social media.